Think: The First Principle of Business Success

Walter Russell - IBM's Business Success Genius

160 Pages

1SBN: 978-1-879605-73-2

From 1927 to 1939, Walter Russell worked with Mr. Thomas J. Watson, Senior, Founder and President of IBM (International Business Machines), in the practical application of the "THINK" campaign principles responsible for the lasting success of the company. Thomas Watson had admired the sales principles practiced by Walter Russell in personally selling thirty million dollars with of stock for his cooperative building enterprises. For this reason, Watson invited Russell to teach those business principles to the IBM executives and sales personnel. Russell lectured to new IBM recruits, for 12 years, about the importance of creativity in an essentially creative Universe and he tied excellence in salesmanship to Natural Law.

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